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12/09/2017 / /

In Pod We Trust

When: 7.15 – 9am, Tuesday 12 September
Where: Henry & the Fox, 525 Little Collins St, Melbourne VIC 3000

Members: $40
Non-members: $50
Students: $25

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Podcasts are finally getting their day in the sun. But do they work? And who’s listening?

In the past five years, podcasts have become very trendy, but if you’re looking to jump on board the trend just because it’s hot right now, you’ll end up with a podcast that gains no traction, makes no profit and eventually fades into the abyss.

If you’re wanting  to create a podcast that really cuts through the noise, or are yet to be convinced of the clear benefits of podcasting, then you need to come to our new event In Pod We Trust.

Over a hot breakfast, our experienced panelists will take you through the power of podcasting, the realities of podcast production, how to build a deep and intimate connection with your audience, and the KPIs and metrics to consider when measuring success.

And once you know the secrets to success, you will know whether or not you should be podcasting.

Meet the speakers

Meahan Callaghan, Best of Breed “BOB” podcaster

Meahan has been in HR for 25 years having held positions at Sheraton Hotel Group, AMP, Foxtel, TABCorp and SEEK. Currently is consulting with Executive and HR teams to position themselves for the future, most recently with MECCA Brands and Grill’d.

Meahan has established BoB Group as a way to tackle head on the frustration that her and many other HR professionals have with the HR industry as it exists today, specifically, the shortsighted and old fashioned views and opinions expressed in articles, conferences, blog posts and other media that are touted as “thought leadership”.

Alistair Reid, Manager Channels and Content, NAB

Alistair has been with NAB for over eight years in communication and channels roles. In that time, he has been the producer of a weekly live TV show, overseen the successful deployment of a new group intranet, helped grow Yammer from ~8-24k users and written and directed countless internal and external videos. His interest in storytelling and curating content has been a particular focus in recent years.

Alistair leads the management of NAB’s podcasting program, and has recently launched a personal podcast – “Streaming: Inside Cult TV” where he delves into the Underbelly TV series.

Prior to NAB he worked in news and current affairs for ABC and Network Ten, and teaches presenting on camera for amateurs and professionals in the industry. He has an arts degree from University of Melbourne and Masters in Film and TV from the Victorian College of the Arts.

Courtney Carthy, Director, Nearly

With more than a decade of experience in the audio and digital media industry, Courtney Carthy launched podcast network, Nearly, in March of this year with Andy Bellairs.

Nearly is a full service podcasting company which brings the necessary elements of storytelling, technology, artwork and social media together for organisations. The Company handles each of the many elements in producing a podcast that will be available to global audiences.

Prior to this, Courtney has worked on some of the ABC’s highest rating radio programs as a producer and digital content specialist, completing a documentary for ABC RN, and advising the PNG National Broadcasting Corporation on an organisation-wide social media strategy and implementation.

Courtney also runs Inflatable Regatta and Yarra Projects.

 

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IABC Victoria is the world's largest IABC chapter outside North America. Through our active program of communications thought leadership, events, certification and awards, IABC Victoria can offer you professional development, connection to your local and global peers and global recognition that will set you apart from the rest.

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