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25/10/2017 / /

The Robots are Coming

When: Wednesday 25 October, 5.45pm – 7.45pm

Where: Melbourne Convention Centre, Room 108, Level 1, 1 Convention Centre Place, South Wharf.

Tickets: available here:

  • Members: $30
  • Non-members: $50
  • Student members: $15
  • Student non-members: $30

Emerging digital technologies, such as artificial intelligence, are changing the way we communicate at an accelerating pace. What does this mean for communicators and what could we be doing now to prepare?

Right now, a ‘robot army’ of emerging technologies, such as artificial intelligence, machine learning and natural language generation, is beginning to re-define our lives, organisations and society.

Over the coming years, these technologies will progressively assume a growing number of what we once regarded as ‘human’ tasks. In other words, despite its diversity, this robot army is descending on us with a single goal: automation.

The rise of automation in the workplace will have a profound impact not just on customer and organisational needs, but on the communications profession as well. It is set to change not only the way we communicate, but the skills and knowledge we need and the size and structure of our teams.


Wayne Aspland, Principal, The Content Factory

Wayne is a writer and corporate communicator who supports clients across many different sectors. His most recent clients include Bendigo Kangan Institute, the National Broadband Network, KPMG Australia, Spotless, DST Systems and the Australasian Leukaemia and Lymphoma Group.

Wayne combines more than 15 years’ experience in communications, corporate strategy, digital media and analytics to:

  • Research and communicate technological trends to help organisations think about, talk about and realise their future
  • Co-create an organisation’s or team’s vision, purpose, value proposition, values and strategic narrative
  • Research and author executive speeches, briefings and thought leadership (including white papers, blogs and presentations)
  • Build communications programs that support strategic alignment, employee engagement, leadership and reputation
  • Support the development and execution of corporate strategy refresh and transformation programs.

Prior to his move into consulting, Wayne acquired extensive in-house communications experience, including head of function. He has also lectured in communications at Deakin University and is a former IABC Victoria Board member.

Zora Artis, CEO, Three’s a Crowd

Zora Artis is the CEO of Three’s a Crowd, an independent strategic creative and digital services firm working with corporate, government, SMEs and non-for-profit brands across a multitude of sectors. She is a strategist with over 25 years of experience in communication, marketing, branding, advertising, and digital media, delivering strategic and creative solutions in dynamic and complex situations. Zora is passionate about creativity and innovation particularly in communication, brand and digital. She loves to connect the dots and find opportunities where others see problems.

Zora is an IABC International Executive Board Director, Past President of IABC Victoria, IABC Gold Quill Award winner and recipient of the IABC 2015 Chairman’s Award. She’s a Company Directors graduate with the Australian Institute of Company Directors and a Fellow and Certified Practising Marketer with the Australian Marketing Institute. She’s also on the Program Advisory Committee for RMIT University’s Master of Communication.


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