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Is internal the ‘beige’ of the comms world?

PR Warrior Trevor Young dropped a bombshell at the IABC Victoria Be Heard event on 24 February when he suggested his experience of internal comms was that their outputs were often a bit ‘beige’.

Rather than being a comment on the practitioners, Trevor suggested this ‘beigeness’ was usually an outcome of organisational culture that often saw companies short-change their own people.

So what did the members in attendance have to say?

What should marketing and PR realise about internal comms?

  • We have no budget!
  • The internal audience is an influencer
  • Our people are advocates and we are the gatekeepers (in a good way)
  • It’s good to let internal know before external
  • We need our senior leaders to be the championsTrevor Young leading the discussion

Has your organisation integrated social media into its communications?

Overall less than half the room were able to say ‘yes’ to this question. Of those that did, people from Vic Roads and GE reported more progressive cultures, while there was also discussion on the ANZ firewall opening up for crisis communications.

What seemed to be the most common denominator on the night was the organisational uptake of Yammer, which was more popular amongst members than Twitter.

What are the examples of PR and Marketing you would hate to see infiltrate internal comms?

  • Becoming too reactive
  • The noise (creativity and colour) undermining the substance

Is 2011 a year for change?

  • Yes – a move from one way to two way communication
  • Large organisations will need to change their culture for that to occur though

Lots of other discussion took place, in the real world and the twitterverse. You can catch up with the conversation here, and add don’t forget to add your own thoughts.Plenty of discussion taking place

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IABC Victoria is the world's largest IABC chapter outside North America. Through our active program of communications thought leadership, events, certification and awards, IABC Victoria can offer you professional development, connection to your local and global peers and global recognition that will set you apart from the rest.

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