Discovery. Made simple.
What is it?
Discovery is an easily searchable online collection of IABC content.
How does it work?
Discovery aggregates IABC content in one place. That means you can go to one page to perform searches and access content. Your search will pull up all related content, whether an article, a research report or a how-to book.
Check out a demo from the IABC World Conference.
Where is it?
The URL is http://discovery.iabc.com. There are links to Discovery on the home page of www.iabc.com. You can also get to Discovery by hovering over the Publications link in the left-hand navigation and clicking on Discovery (Beta).
What does it include?
There are two levels of access to Discovery…
1. Complimentary Discovery content provides a basic overview of organizational communication issues and includes:
- CW, IABC’s award-winning magazine—covering the spectrum of topics in the business communication field.
- CW Bulletin—featuring research and analysis on a particular issue or topic.
- First-level communication templates—offering easy-to-understand examples of how to approach a communication effort.
- First-level Research Foundation reports—linking theory to practice.
- Select Knowledge Centre resources—knowledge from communication experts.
2. Premium Discovery access will offer a richer array of content. Case studies, in-depth analysis, and cutting-edge research will help you become an expert on a wide range of topics and issues.
- Gold Quill Award-winning case studies—now searchable and available in one place, these work plans make up the heart of IABC’s content offerings. Whatever your communication issue or problem, there’s a good chance that one of our Gold Quill Award winners has already tackled it and can show you the way to success.
- Knowledge Centre manuals and books—many of the very same books and manuals sold through the Knowledge Centre will now be available electronically through Discovery—not as one big download but as searchable pieces so that you can get exactly what you need.
- Second-level Knowledge Centre communication templates—an expansion on the complimentary offerings, these templates offer more in-depth, how-to outlines to help you solve more complex communication issues.
- Second-level Research Foundation reports—the most cutting-edge research available on major communication issues facing organizations today, these reports will help you to create context and real understanding before moving forward with communication initiatives.
What is the cost?
The complimentary portion of Discovery is free to members. The premium content is available for a yearly subscription of US$99—about half the cost of one manual from the Knowledge Centre. For a limited time, members will be able to subscribe for the introductory rate of US$75.
You must have a current membership to access Discovery content. Discovery subscriptions are not synchronous with IABC memberships unless you purchase a subscription at the same time you renew your membership. For example, if your membership expires in December, but your Discovery subscription doesn’t expire until March, you will not have access to Discovery after December if you do not renew your membership. Likewise, if your Discovery subscription expires in December, but your membership doesn’t expire until March, you will no longer have access to Discovery after December, unless you renew your subscription.
Can I still buy (hard-copy or printed) books published by IABC?
Yes. The majority of Knowledge Centre publications will still be available for sale. The difference will be that you can learn more about what is in a book before you buy it.
How does it grow?
Discovery content will expand on a regular basis with the addition of the following:
- CW Bulletin
- CW magazine
- New Research Foundation reports
- New Knowledge Centre content
- Gold Quill Award-winning case studies
- And more
In the coming months, we’ll be working on additional sources of content.
What are the criteria for complimentary member content versus premium content?
This is based on several factors, including:
- The amount of staff time involved in producing the content.
- Any costs above and beyond staff time associated with producing the content?
- The importance of the topic to IABC members.