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Board & Volunteers

The Victoria Chapter is led by a dedicated team of volunteers, who are communication professionals from a cross section of disciplines, backgrounds and talents. The board manages the day to day operations and administration and financials of the Chapter, representing the IABC at a local level.

The board consists of elected members voted by the members of the chapter annually. The board works very closely with the association across Australia, the Asia Pacific Region and at an international level, ensuring that our members get the most out of their membership.

There are also a number of volunteers who work with the board offering their time and energy on the many projects within the chapter, delivering greater benefits with belonging to an international association on a local level.

Meet your team of volunteers below.

BIO pic june 2017

Danielle Jorgensen


Whether it be corporate or personal, Danielle is thoroughly fascinated by brand behaviour and the stories we tell. She is committed to starting with who and why, creating alignment between who you are, what you do and what you say. This applies to brands, organisation and most importantly, people.

Danielle has lived and worked extensively within APAC building successful brands for global and local companies. Her industry experience ranges from Asia Director of MarComms roles in China, to National Strategic Relationships and Sales positions in Australia. Recognised as an expert in personal brand in the workplace, Danielle was a speaker at TEDx Shanghai.

Now the Director of Tribe Twenty, a consultancy specialising in brand transformation, Danielle focuses on the actions, stories and behaviours that reveal, build and transform organisation, personal and brand culture. She is on a mission to educate on the importance of authenticity in brand.

Phone: 0474 499 531



Deb Lemcke

Immediate Past President

Deb is the Director of The Launch Box, a strategic communications agency that works with a wide range of government, community and private clients covering all aspects of the communications spectrum from strategy to implementation, media relations, issues management and events. Her greatest strength – apart from her sparkling personality – is her ability to create the right team and solutions to deliver projects on time and within budget.

With almost 20 years’ experience, Deb has a passion for working within the public sector and for-purpose space. She is a Graduate and Member of the Australian Institute of Company Directors and currently sits on two Boards.

A strategic thinker with a keen ability to view issues/challenges from a broad perspective, Deb loves nothing more than using her networks in business, government and the community to achieve great results.

Mother to eight-year-old twins and a nine-year-old beagle, Deb has an excellent sense of humour and a story on hand to make you laugh.

Phone: 0478 742 263




Ingrid Nienaber B&W 2

Ingrid Nienaber-Dickens


Ingrid joined the IABC Vic Board because of her passion for high quality communications, improving the reputation of communicators as experts in their fields and giving back to the communicators’ community by fostering exchange of best practices.

She is a highly regarded expert in strategic media, public and government relations plus community outreach as well as in crisis communications and reputation management. This is built on a career in Corporate Communications and Corporate Affairs of more than 15 years’ experience in internal, external and marketing communications across multiple business topics, with a track record of delivering change communications in large, multifaceted organisations.

Her strengths include delivering employee engagement, coaching senior leadership teams, and developing and empowering others to achieve their goals. Prior to working in Australia, she has held roles in Europe and Asia Pacific for a large global company in the issue-rich chemical industry.






Christopher Whitefield


Christopher has worked in a number of high-performing corporate affairs roles across government and the private sector over the past 12 years, managing corporate communication, government relations, investor relations, PR, marketing, digital media and brand.

He enjoys the the variety and challenges of high-performing corporate affairs functions and thrives in issues-rich environments, helping to promote his organisation's reputation and manage its reputation risk.

Christopher currently works as communications manager for leading public infrastructure investor, developer and manager, Plenary Group.

Christopher joined IABC in 2015, joined the board as treasurer in 2016 and looks forward to contributing to the 2017 board, further improving his professional development and networking opportunities.

Christopher holds a Master of Business (with distinction) from RMIT University, a Bachelor of Commerce from Deakin University and a Diploma of Investor Relations from the Australasian Investor Relations Association.

Phone: 0418 530 806




Jenna Waite-Leonard

Sponsorship Chair

Jenna is a media-savvy communicator and an authentic relationship builder with agency and in-house experience spanning government, not for profit, business and corporate sectors.

She has devised and implemented strategic solutions for a range of communications projects including behavioural change and awareness initiatives, brand reputation and media relations campaigns, and launch events.

Jenna is passionate about working on meaningful projects at Think HQ, an independent Melbourne communications consultancy specialising in social change campaigns.

She holds a Bachelor of Media and Communications (Public Relations) (Journalism) and a Diploma of Design Technology
In her spare time, you'll likely find Jenna on a tennis court, or camping and catching waves somewhere along the Great Ocean Road.

Phone: 03 9682 0259 (work)




Penny Edmondson

Penny Edmondson

Events Co-Chair

Penny has more than 20 years’ experience in corporate, consumer and employee communications, brand and advertising gained across a wide range of sectors both in London and Australia.

She has extensive experience in employee engagement and change, leading her to co-found M&P Partners, a strategic HR and communications consultancy, in late 2014. M&P’s clients include Nissan, Orica, AustralianSuper, Cbus, KPMG, Spotlight Retail Group, BHP Billiton, the Australian Red Cross Blood Service and Olympus Australia.

Delving into problems and distilling strategic and creative thinking is the most challenging and rewarding part of Penny’s work. She has a strong track record in advising companies on how to engage their stakeholders, and most importantly their employees, in a way that inspires action and facilitates change.

Outside of work, Penny enjoys spending time with her family of four, having friends over for dinner and the odd glass of red.

Phone: 0420 905 616




Lauren Nowak

Events Co-Chair

Lauren leads WE Buchan’s corporate and investor communication practices in Melbourne, providing strategic direction and consultation to clients while managing a number of account teams to deliver results, and providing mentorship to junior staff.

She is responsible for developing integrated communication strategies, managing and leading national, regional and local communication campaigns to drive behavioural change, developing brand positioning in both B2B and B2C markets, and managing issues as required for clients.

Lauren has almost nine years’ experience in public relations and communication in Australia, working in local government, emergency services, regulation and the business sector - both agency and in-house.

Lauren holds a Bachelor of Communication (Public Relations) from Victoria University.

Phone: 03 8866 1211





Jacquie O’Brien

Student & Academic Liaison Chair

Jacquie has spent most of her working life in the communications field working both the agency and in-house sides of the craft.

Her passion lies in advocacy and campaigning having led the communications for key campaigns such as the Australian campaign to secure palm oil labelling through her role at Zoos Victoria. She has also worked in Indigenous affairs, environmental campaigning and advocacy and has just taken up a role with Marie Stopes Australia where she is working on de-stigmatising abortion and promoting sexual and reproductive health.

Jacquie has worked on projects that span international borders and has a particular interest in the field of social license and the critical role that communications plays in this area.

Jacquie is excited about her role on the board of the IABC, particularly in nurturing future leaders of the communications.

She holds a Masters of International Development and Environmental Analysis from Monash University, a Graduate Diploma in PR from RMIT and a Bachelor of Arts from the University of Western Australia.

Jacquie spends her spare time doing classical ballet, contemporary dance, swimming and loves to eat!

Phone: 0409 115 003



Twitter: @jacquieo75


Sia Papageorgiou

Professional Development Chair

Sia Papageorgiou is an award-winning communication professional with a 20+ year track record of delivering creative communication strategies and employee engagement programs that drive understanding, engagement and performance. She is currently Director, Strategic Internal Communication and Digital Media at Cropley Communication, an award-winning global communication consultancy where she specialises in best practice internal communication policies and standards, digital media, professional development, internal communication research, and employee and stakeholder engagement strategies that strengthen business operations and create a happier, more productive workforce. Sia holds a Bachelor of Arts Media and Communications, a Graduate Certificate in Management, and a Diploma in Business Administration.

An IABC member for over 10 years, Sia joined the IABC Victoria Board to exchange ideas with communication professionals from different industries and markets, and advocate the extraordinary value of strategic communication.

Phone: 0414436147





Fiona McGregor

Brand/Communication Co-Chair

Fiona has in excess of 10 years’ experience working in Communications, specialising in internal, change and project communications.

Fiona has worked for some of Australia’s largest corporates, including ANZ, Bupa, Vicinity Centres (formerly Centro) and Toll Group.

Currently, Fiona is an Internal Communications Manager at Foxtel, Australia’s largest subscription television provider. At Foxtel, Fiona is responsible for communications to the Customer Service, Customer Installations and Digital Service, spanning strategic, leadership and operational communications.

With a passion for writing engaging communications, Fiona joined the IABC Victoria Board with the intention of reinvigorating the chapter’s communications channels and learning more about the operations of a not-for-profit.

Phone: 03 8325 2851 (work)




head shot

Rhianna Fursdon

Membership Chair 

Rhianna draws on more than a decade of experience managing strategic communication and stakeholder engagement across controversial and highly contested environments. Beginning her career in the corporate sector, Rhianna has worked on a number of significant communications and investor relations programs for both private and ASX-listed entities.

Currently, Rhianna is a Director with Australia’s leading public affairs and corporate financial communications firm, GRACosway, a member of the Clemenger Group. Based in GRACosway’s Melbourne office, Rhianna advises on reputation and issues management, often in the context of intense public and regulatory scrutiny. She also provides strategic support to clients engaged in M&A, IPO and other transactions.

Having relocated to Melbourne in 2015, Rhianna joined the IABC after witnessing first-hand the Victorian Chapter’s vibrant sense of community, strong networking and professional development opportunities.

Rhianna holds a Bachelor of Communications (Public Relations and Digital Media) from the University of Newcastle and a Diploma of Investor Relations. She is currently completing a Master of Finance and Banking with RMIT University.




IABC Victoria is the world's largest IABC chapter outside North America. Through our active program of communications thought leadership, events, certification and awards, IABC Victoria can offer you professional development, connection to your local and global peers and global recognition that will set you apart from the rest.


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