The IABC Victoria Chapter is led by a dedicated team of volunteers, all successful communication professionals from a wide range of disciplines, backgrounds and talents.

The board manages the day to day operations and administration and financials of the chapter, representing IABC at a local level.

Board members are elected by IABC Victoria members each year. The board works closely with other chapters across Australia, the Asia-Pacific region and internationally, to ensure we continue to deliver the best resources, research and opportunities to our members.

We are also fortunate to have a number of volunteers who work alongside the board on our many projects and events.

Meet the IABC Victoria team

Danielle Jorgensen


My name is Danielle and I help people communicate in a way that connects them with others.

Through strategic advice and executive coaching, I help leaders and executives become more effective and confident in communicating for impact. I work with you to articulate your key messages and position yourself through speaking, presenting and influencing stakeholders.

I’ve lived and worked extensively within Asia-Pacific building successful brands for global and local companies at home and abroad. Underpinning my brand and communication work is my belief that it is not just how your brand looks and what you say that matters, what your audience hears and experiences and what inspires them to act is just as important.

Sia Papageorgiou FRSA, SCMP

Vice President

My name is Sia and I am an award-winning communication professional with a 20+ year track record of delivering creative communication strategies and employee engagement programs that drive understanding, engagement and performance.

I currently work as a senior consultant at Cropley Communication where I specialise in best practice internal communication policies and standards, digital media, professional development, internal communication research, and employee and stakeholder engagement strategies.

I hold a Bachelor of Arts Media and Communication, a Graduate Certificate in Management and a Diploma of Business Administration.

An IABC member for more than 12 years, I joined the board to advocate the extraordinary value of strategic communication. I also sit on the IABC Asia-Pacific regional board.

Deb Lemcke

Immediate Past President

My name is Deb and I am the Director of The Launch Box, a strategic communication agency that works with government, community and private clients, covering everything from strategy to implementation, media relations, issues management and events.

My greatest strength – apart from my sparkling personality – is my ability to create the right team and solutions to deliver projects on time and within budget.

With almost 20 years’ experience, I have a passion for working within the public sector and for-purpose space. I’m a graduate and member of the Australian Institute of Company Directors and I sit on two boards.

I am mother to ten-year-old twins and a nine-year-old beagle. I have an excellent sense of humour and always has a story on hand to make you laugh.

Ingrid Nienaber-Dickens


My name is Ingrid and I joined the board because I wanted to improve the reputation of communication professionals and give back to the profession.

I am a highly-regarded expert in strategic media, public and government relations, community outreach, crisis communication and reputation management. With over 15 years’ experience in corporate communication and corporate affairs, I’ve worked in internal, external and marketing communication across multiple business topics.

My strengths include increasing employee engagement, coaching senior leadership teams and developing and empowering others to achieve their goals. Prior to working in Australia, I worked in Europe and Asia-Pacific for a large global company in the issues-rich chemical industry.

Lauren Nowak


My name is Lauren and I lead WE Buchan’s corporate and investor communication practices in Melbourne, where I provide strategic direction and consultation to clients. I also manage a number of account teams and mentor junior staff.

I develop integrated communication strategies, manage and lead national, regional and local communication campaigns to drive behavioural change, and develop brand positioning in the B2B and B2C markets.

I have almost nine years’ experience in public relations and communication in Australia, working in local government, emergency services, regulation and the business sector – both agency and in-house.

I hold a Bachelor of Communication (Public Relations) from Victoria University.

Kate van der Drift

Partnerships Chair

Cutting my teeth in television and video production before the pull of communication strategy took over, I have a solid track record delivering creative, data-driven campaigns that have had proven impact in the public, private and not-for-profit sectors.

Outside of my ‘work world’, I can be found trying to balance the parenting my two children with my non-stop appetite to make modern quilts with my creative friends.

As a returning IABC board member I have served in the events, membership and student and academic portfolios in prior years and I credit much of my career journey to the strength of the IABC community.

Kane Lillywhite

Events Chair

I started my communication career sitting atop a six-foot chair, convincing the world’s best tennis players that the ball was, in fact, out. Yes, seriously.

After 10 years as a pro tennis umpire, I returned to Melbourne where I worked for the Parliament of Victoria and the Melbourne Convention and Exhibition Centre. I am now Communications Director at Bunch, a communication and engagement group that partners with organisations to bring strategy to life.

With a passion for building authentic brand narratives that inspire action, I believe there aren’t many problems that good communication can’t solve – but I concede a nice home cooked meal also does the trick.

I hold a double degree in Business and Commerce, and Communication from Monash University and a Masters of Business (Sport Management) from Deakin University.

Christine Elmer SCMP

Student & Academic Chair

My name is Christine and I am a corporate affairs leader with more than 20 years’ experience in the public, private and not-for-profit sectors. My expertise includes reputation stewardship, branding, media/issues management, corporate and stakeholder communication and community participation.

I’m currently the Director of Marketing & Community Relations at Cabrini Health, a large multi-site healthcare service, where I report directly to the Chief Executive.

With degrees in leadership, marketing, public relations and professional writing and editing, I’m at my best when leading communication and stakeholder engagement strategies for organisations with a strong mission and purposeful alignment.

I’m an active member of IABC, Asia-Pacific Association of Communication Directors, Australian Institute of Company Directors, Public Relations Society of America and the Melbourne Press Club.

I’ve been a member of the IABC’s Editorial Advisory Committee since 2015, which helps to shape the narrative of the organisation. I’m also an advisory board member at Seven Women Australia, a social enterprise that works to empower marginalised people in Nepal.

Salam Hasanein

Brand & Communication Chair

My name is Salam and my experience spans corporate and public affairs, radio, digital and social media. I’m skilled in copywriting, writing and publishing, marketing, event planning and design.

Right now I’m working as a communication officer on the $1.8 billion dollar Western Roads Upgrade contract for the Victorian government where I manage over 40 projects, developing and delivering communication for stakeholders and supporting media enquiries.

I hold a Bachelor of Arts from Deakin University, majoring in Public Relations and Journalism.

I believe in a holistic approach to achieving successful outcomes and often draw on creative attributes to tackle issues and connect to others.

Meaghan Francis

Membership Chair

My name is Meaghan and I began my communication career in local government and haven’t looked back. After a four-year stint in Asia I returned to the public sector and have delivered strategic communication outcomes for numerous high-profile government projects ever since.

I specialise in internal communication, culture change and engagement, and have recently expanded my expertise to include large-scale recruitment attraction strategies, playing a leading role in revamping the ATO’s employee value proposition.

In my spare time I love to sew and see live music.

Want to know more about how IABC Victoria can help develop, connect and recognise your achievements in the industry? Contact us or visit our Memberships page.