The IABC Victoria Chapter is led by a dedicated team of volunteers, all successful communication professionals from a wide range of disciplines, backgrounds and talents.

The board manages the day to day operations and administration and financials of the chapter, representing IABC at a local level.

Board members are elected by IABC Victoria members each year. The board works closely with other chapters across Australia, the Asia-Pacific region and internationally, to ensure we continue to deliver the best resources, research and opportunities to our members.

We are also fortunate to have a number of volunteers who work alongside the board on our many projects and events.

Meet the IABC Victoria team

Sia Papageorgiou FRSA, SCMP


My name is Sia and making a difference gets me out of bed in the morning. At just 15 years old, with dreams of being TV presenter Jennifer Keyte, I could never have imagined the opportunities I would find and create in the world of communication.

As President of IABC Victoria, I look up and out at the profession, because adventures are better taken together.

Working on major projects for clients across Australia and internationally, I’ve led and worked with high-performing multidisciplinary teams and delivered award-winning creative communication that makes a difference to real people feeling lost or disengaged.

By sharing knowledge with generosity, I believe we’ll always recognise opportunities to make a difference, professionally and personally.

I hold a Bachelor of Arts Media and Communication, a Graduate Certificate in Management and a Diploma of Business Administration. I also sit on the IABC Asia-Pacific regional board.

Deb Ganderton

Vice President

My name is Deb and I’m passionate about business, communication, content and data driven customer insights. The challenges of cultural change associated with creating and maintaining a customer-centric organisation gets me out of bed in the morning. I’ve successfully blended traditional communication and customer service roles with community and employee engagement roles to support my quest for customer centricity.

I’m a recognised leader in strategic communication, government relations, media, and community and employee engagement with over 30 years’ experience. I hold a Master of Arts (Communications) from Deakin University and a Master of Management (Strategic Foresight) at Swinburne University.

I’m a story teller, an influencer and a futurist working with a passion for people and the urban environment. I live with my architect husband John Henry (and his many chairs) in Research, Victoria.

Danielle Jorgensen

Immediate Past President

My name is Danielle and I help people communicate in a way that connects them with others.

Through strategic advice and executive coaching, I help leaders and executives become more effective and confident in communicating for impact. I work with you to articulate your key messages and position yourself through speaking, presenting and influencing stakeholders.

I’ve lived and worked extensively within Asia-Pacific building successful brands for global and local companies at home and abroad. Underpinning my brand and communication work is my belief that it is not just how your brand looks and what you say that matters, what your audience hears and experiences and what inspires them to act is just as important.

Caroline Hughes


My name is Caroline and I’m a creative communication professional with experience across government, not-for-profit and private sector communication. I’m a Strategic Communications Advisor at Metro Trains, working on the Metro Tunnel Project.

In this role, I lead the internal communication and change strategy to engage with Metro employees, as well as initiatives that build enduring and productive relationships with the State Government and external stakeholders. Prior to joining Metro, I was an Internal Communications Advisor at Parks Victoria, working closely with the Executive Team to deliver strategic internal communications for their 1000-strong, dispersed workforce. In this role, my team’s work on the Safety First, Zero Injuries Campaign won an IABC Golden Quill Award for Excellence in Safety Communications.

I hold a Bachelor of Arts (History) from the University of Melbourne, and I’m a Prosci certified Change Manager.

Lauren Nowak


My name is Lauren and I’m the Client Services Director at Red Agency. I head up the Melbourne team and work alongside the Executive Director driving new business, HR and culture initiatives and strategic direction.

I have rich experience in public relations, issues management, content development, investor relations and strategy, with a passion to drive best possible results, coupled with an excellent understanding of financial and team management.

I love what I do and firmly believe we should enjoy going to work – acting as a mentor, adviser and sounding board for employees and clients alike.

I am passionate about all things finance and wellness, which in my opinion, go hand in hand. I am determined to play my part in improving financial literacy in Australia, particularly for women, and getting people excited about superannuation. Just ask me!

Merrin Fabre

Partnerships Chair

My name is Merrin and I began my career as a science communicator traveling across Australia and teaching students about physics, chemistry and genetics in (hopefully) an entertaining way. I’ve worked for a number of science agencies and institutes promoting research, discoveries and technologies that benefit Australian society.

For the past eight years I’ve worked extensively in internal communication, change management and employee engagement, helping organisations to help their staff adapt to change.

I hold a Bachelor of Science degree in Biochemistry, a Graduate Diploma in Science Communication and a Master of Communication. In my spare time I tend to run, usually half marathons, and hike when the weather is nice.

Kane Lillywhite

Memberships Chair

I started my communication career sitting atop a six-foot chair, convincing the world’s best tennis players that the ball was, in fact, out. Yes, seriously.

After 10 years as a pro tennis umpire, I returned to Melbourne where I worked for the Parliament of Victoria and the Melbourne Convention and Exhibition Centre. I am now Communications Director at Bunch, a communication and engagement group that partners with organisations to bring strategy to life.

With a passion for building authentic brand narratives that inspire action, I believe there aren’t many problems that good communication can’t solve – but I concede a nice home cooked meal also does the trick.

I hold a double degree in Business and Commerce, and Communication from Monash University and a Masters of Business (Sport Management) from Deakin University.

Vanessa Wallace

Professional Development and Events Co-Chair

My name is Vanessa and from the earliest age I’ve been passionate about the power of good communication. I’ve been privileged to deliver communication for a diverse range of organisations across both the public and private sectors.

More recently I have opened my own communications practice, Savance Communications, working across the spectrum of business communication. Being able to input on strategy, collaborate across functions and have insights on areas in which I am not an expert, combined with my strong functional expertise, helps my clients leverage their high stakes moments and business opportunities more effectively. I especially love coaching communication teams to operate better.

I always have a story and a cackle that can be heard from afar. When I’m not working, you can find me reading, planning our next family holiday, enjoying fabulous wine and food with friends and family and still being transfixed by the power of great communication.

Nick Edrington

Professional Development and Events Co-Chair

My name is Nick and my career in communication began with my first internship at GolinOpinion in Mumbai, India. Previously a student of accounting and later journalism, the opportunity to intern abroad introduced me to the fabulous world of PR.

I’ve worked across the disciplines of public relations, marketing and digital advertising in several agencies. I’ve been fortunate to work with clients in public health, disability, philanthropy, fundraising, government, advocacy, social cohesion and research.

I’m also an instructor at Lumin, an online capacity building platform for the social change sector. I’ve developed and delivered courses on digital marketing.

I’m an Account Manager at Think HQ, an independent agency driven by strong core values. I’m passionate about helping aspiring practitioners to enter and thrive in the industry and proudly manage Think HQ’s internship program.

Christine Elmer SCMP

Student & Academic Chair

My name is Christine and I am a corporate affairs leader with more than 20 years’ experience in the public, private and not-for-profit sectors. My expertise includes reputation stewardship, branding, media/issues management, corporate and stakeholder communication and community participation.

I’m currently the Director of Marketing & Community Relations at Cabrini Health, a large multi-site healthcare service, where I report directly to the Chief Executive.

With degrees in leadership, marketing, public relations and professional writing and editing, I’m at my best when leading communication and stakeholder engagement strategies for organisations with a strong mission and purposeful alignment.

I’m an active member of IABC, Asia-Pacific Association of Communication Directors, Australian Institute of Company Directors, Public Relations Society of America and the Melbourne Press Club.

I’ve been a member of the IABC’s Editorial Advisory Committee since 2015, which helps to shape the narrative of the organisation. I’m also an advisory board member at Seven Women Australia, a social enterprise that works to empower marginalised people in Nepal.

Salam Hasanein

Brand & Communication Co-Chair

My name is Salam and my experience spans corporate and public affairs, radio, digital and social media. I’m skilled in copywriting, writing and publishing, marketing, event planning and design.

Right now I’m working as a communication officer on the $1.8 billion dollar Western Roads Upgrade contract for the Victorian government where I manage over 40 projects, developing and delivering communication for stakeholders and supporting media enquiries.

I hold a Bachelor of Arts from Deakin University, majoring in Public Relations and Journalism.

I believe in a holistic approach to achieving successful outcomes and often draw on creative attributes to tackle issues and connect to others.

Sam Sinclair

Brand & Communication Co-Chair

My name is Sam and I’m a corporate communication and investor relations consultant at WE Buchan, a full-service communication agency. I love the ASX small and microcap environment and tackling the unique investor communication challenges faced by our ASX-listed companies. Investor relations has given me a strong eye for how companies create value, as well as the important role brand plays in this process.

I like seeing brands that are bold and contribute powerfully to the public sphere. I love innovation and fast-movers, but as a consultant I also enjoy helping industry-defenders reach a whole new audience with new content on digital, social and interactive media platforms. In my spare time I like to trek overseas, meet inspiring people, keep fit and read as much as I can.

I hold a Bachelor of Arts (Media & Communication) from Deakin University and am completing a Diploma of Business (marketing).

Meaghan Francis

Engagement Chair

My name is Meaghan and I began my communication career in local government and haven’t looked back. After a four-year stint in Asia I returned to the public sector and have delivered strategic communication outcomes for numerous high-profile government projects ever since.

I specialise in internal communication, culture change and engagement, and have recently expanded my expertise to include large-scale recruitment attraction strategies, playing a leading role in revamping the ATO’s employee value proposition.

In my spare time I love to sew and see live music.

Want to know more about how IABC Victoria can help develop, connect and recognise your achievements in the industry? Contact us or visit our Memberships page.