You’d think communicators would love networking. But it’s a source of fear for many of us. IABC Victoria President, Damien Batey, discusses the issue and suggests a possible solution.
We all know how important professional networking is to building and sustaining our careers, but it’s not something that comes easy for all of us in the communication trade.
At the organisation where I work, Motorola Solutions, our global head of communications is always urging his team to “do more PR for yourselves” by ensuring management understands the high quality results his team is generating.
We’re all familiar with the irony of gifted communicators demonstrating their amazing skills to lead a cause but finding it much harder to talk about themselves and the results they deliver.
Clearly it’s not that easy to flick the switch from talking about our work to talking about ourselves. My personal belief is that we communicators need to stick together and learn from each other.
By reaching out to our colleagues in professional communications here in Victoria or internationally through IABC’s global network, there is much to be gained and shared, regardless of what stage we are at in our careers.
At an upcoming IABC Victoria event at the Metropolitan Hotel on Wednesday, 5 August we plan to crack the code on professional networking. We will be bringing together people starting out in their professional careers along with those with perspectives to share shaped from experience.
We’re also setting out to prove that regardless of whether you’re an extrovert or an introvert, it’s possible to network with the very best.
I’m looking forward to hearing from Jen Sharpe, Managing Director of Think HQ and Lloyd Lazaro, Managing Partner with Ampersand Executive on how networking has helped to shape their careers. I’m also looking forward to hearing from university students preparing to start their careers about their hopes for the road ahead.
I will also be dusting off some stories about the role networking has played in my career from as far back as my early days as a suburban newspaper journalist almost two decades ago.
The moral of this story is that in our game we will always have something to give and something to learn. The more we participate in the local and global community of professional communication the richer we will be, both as individuals and as a profession.
The upcoming event is an occasion that will be made all the richer for the perspectives that all of us can bring, and that’s why I hope to see as many of you there as possible.