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Crisis Management Masterclass – Be part of “The Drill” with Gerry McCusker

Social media has rendered the old rules of crisis management obsolete. If called on to manage an emergency or PR disaster tomorrow, how well would you cope?

IABC Victoria is delighted to announce a collaboration with Australian crisis management expert and author Gerry McCusker, to offer his acclaimed live simulation exercise – The Drill – to just 25 IABC Victoria members at a heavily discounted $225 per person. PR disaster veteran Gerry has run crisis simulations in Australia, Singapore and the USA.

This 3.5-hour session will equip you to more astutely spot and assess pending threats, to develop response strategies and to stay ahead of the unpredictable social media plays that can destroy reputations and businesses faster than ever before. You will be challenged to think, respond and publish to real-time crisis pressures.

The Drill is an Australian first; a trans-media crisis training technology specifically valuable for those with input into operational, staff or reputation crises.

Places are strictly limited to 25 participants so get in fast to avoid disappointment.  Register here or contact Professional Development Chair, Sia Papageorgiou on 0414436147 for more information.

WHEN: Wed 27 Jun, 8.45am-12.30pm

WHERE: Saxons. Level 8, 500 Collins Street, Melbourne. Refreshments included.


IABC Victoria is the world's largest IABC chapter outside North America. Through our active program of communications thought leadership, events, certification and awards, IABC Victoria can offer you professional development, connection to your local and global peers and global recognition that will set you apart from the rest.


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