The Centre for Strategic Communication Excellence presents: Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling – an evening with Gabrielle Dolan. This event is proudly supported by IABC Victoria.
What would people say about you when you’re not in the room? Your brand is the stories that people share about you and it doesn’t matter whether you’re a small business, multinational, not for profit or a global franchise – everyone has a brand and everyone has a story.
The reality is people are already sharing these stories about you – the good and bad. That may feel daunting, but the great news is you have the opportunity to shape them. In her new book, Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling, best-selling author Gabrielle Dolan offers a practical guide to unpacking your brand story to rapidly improve customer and employee loyalty, regardless of size or industry.
Join us on Wednesday 3 March for an evening with Gabrielle Dolan, hosted by the Centre for Strategic Communication Excellence and proudly supported by IABC Victoria. Gabrielle will show you how you can take control of your brand and share stories with a powerful magnetic attraction. You’ll also get a signed copy of Gabrielle’s latest book (RRP $29.99)!
Make the most of the discounted IABC member price and grab your ticket now!
When: Wednesday 3 March 2021
Time: 5:30pm – 7:30pm
Where: Melbourne CBD
Cost: $45 (members), $65 (non-members)