Let’s get ready to rumble!

What a better way to kick off 2020, than with another hearty IABC Victoria debate!

What are we debating you ask? Communication is one of the most disrupted professions.

The world of communication is in various stages of disarray, evolution and transformation. Communication functions are being forced to reorganise and reimagine themselves as they try to cope with the digital evolution, and are being asked to lead enterprise-wide initiatives ranging from employee engagement, change management, social activism, and enterprise risk. Complicating these challenges is the fact that traditional organisational structures have also changed.

At our chapter’s first event of 2020, we’ll hear from six of Melbourne’s leading communication professionals duke it out to settle this debate once and for all.

So far, we’ve introduced two debaters of our six. Learn more about them below!

Meet our debaters!

Affirmative team

Trevor Young

Digital Citizen founder Trevor Young is a veteran PR practitioner, blogger, podcaster, and author of the new book, Content Marketing for PR: How to build visibility, influence & trust in today’s social age.

Trevor has been listed on Brand Quarterly’s ‘50 Marketing Thought Leaders Over 50′ list, named by Sydney Morning Herald as one of 8 ‘heroes of Australian content marketing’, and listed by Smart Company as one of Australia’s ‘Top Business Thinkers for 2018.’

Negative team

Clayton Ford

Clayton is a seasoned Corporate Affairs professional, having stewarded 7-Eleven and Philip Morris through significant reputation and public policy challenges, and navigated other complex and highly contentious sectors including alcohol and politics here at home, across Europe and globally. He has recently moved into the digital sphere, building a stakeholder engagement team and strategy for Australia’s .au Domain Administrator.

A fellow of the Centre for Corporate Public Affairs and former Board member of IABC Victoria, Clayton has contributed to a range of industry and professional bodies, helping advance the communication profession in Australia.


When: Wednesday 12 February, 2020
Time: 5:30pm to 7:30pm
Where: Hightail, 727 Collins St, Melbourne VIC 3008

Grab your tickets now!