The Great Debate – Everything is fair game in communication!

IABC Victoria’s Great Debate is back!

On the back of the success of last year’s debate, Communication: It’s hard and fast not slow and steady, we’re proud to announce another cracking team to duke it out around one of the most talked about subjects – Everything is fair game in communication.

Have we lost our ability to engage in effective civil public discourse – indeed, did we ever have it? Polarisation currently dominates our public discourse and we often find ourselves avoiding participating in discussion on contentious topics. We seem to be living the adage, any PR is good PR. The line is blurred between addressing an issue and attacking a person. Are we, communication professionals, stewards of more civil discourse or is everything fair game in communication?

You be the judge. Grab your tickets now and help settle this debate once and for all!

When: Tuesday, 12 February 2019
Where: Henry and the Fox, 525 Little Collins Street, Melbourne
What time: 5:30pm–8:00pm

Meet the debate team

The Affirmative Team

Brad Weldon

Director, JAW Communications

Brad Weldon knows enough about communication to be dangerous. He’s an experienced business leader who has worked across multiple industry sectors and organisations including the London Stock Exchange, Ernst & Young Australia, ME Bank and most recently at ESSSuper.

Having led marketing and communication teams, and worked closely with communication specialists throughout his career, he understands the value of communication in leading and building successful businesses and has seen the impact of working strategically with organisations to ensure their key messages are communicated effectively.

Darren Sibson

Communications Manager, Digitial Banking ANZ

Darren is an experienced content and social media strategist focused on supporting the digital banking division at ANZ.

He specialises in providing advice and guidance to executives on corporate content, communication and social media and has worked with ANZ’s CEO to maximise his professional social profile.

Darren is also a proud member of the ANZ Pride leadership team where he is a global co-lead of the LGBTIQ+ network. He believes everyone has the right to feel safe and bring their whole selves to work.

Clare Gleghorn

General Manager, Bastion Reputation Management

Clare Gleghorn has 15 years’ experience working in government, public affairs and corporate communication roles both client and agency side in Australia and overseas.

She started her communication career with the Victorian Government before a stint in London working with global oil company Shell and the UK Government. Prior to joining Bastion Reputation Management in August 2015, Clare was Director of Corporate for the Melbourne office of Edelman, the world’s largest public relations firm, where she led a number of high profile corporate and issues management accounts.

The Negative Team

Jacquie O’Brien

Director Public Affairs and External  Relations, Marie Stopes

Jacquie has spent 20 years in the media, public relations and public advocacy arenas. She’s a passionate advocate for women’s rights, conservation and creating a more ethical, considered world.

Jacquie’s expertise is built on the art of storytelling because she firmly believes that compelling stories will change the world.

Gerry McCusker

Online Issues, Crisis and Reputation Expert, Engage ORM

He’s the guy the media relies on for expert insight and analysis. He knows PR, social media and reputation management inside out and back to front. Gerry McCusker literally re-wrote the book on issues and PR management when he published ‘Public Relations Disasters’ – a scathing anthology of 79 cases of public relations blunders in 2005.

Since then, Gerry has built impressive insights into the field of online reputation and issues interception. Add his contemporary media knowledge to a 30+ year career in PR and reputation-driven communication and you have a senior adviser that actually gets how online and social media affects reputation and business value.

Louisa Coppel

Louisa Coppel

Director, The Big Picture Strategic Services

Louisa Coppel is a strategist, a facilitator, and a communicator, and is passionate about working on things that make a difference.

A word nerd and stickler for quality Louisa founded consultancy The Big Picture Strategic Services in 2006. Her obsession is helping organisations and individuals get clarity from confusion, and to be crystal clear about their purpose and where their efforts can make the most impact.