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IABC Strategy update – a snap shot

IABC Quarterly Strategy Report 2013.


As many of you would be aware, the IABC is undertaking a journey of change to ensure that we are more relevant and responsive to member needs. Following a major global member survey in 2009/10, the IABC has developed a considered three-year strategy focusing on three fundamental pillars of career, content and business.


The implementation of this strategy has seen a great deal of activity and discussion. Some of the key accomplishments to date include:

  • Definitions of the Global Standard, including principles for the profession and the role of the communication professional.
  • Definition of career milestones and the need for an updated competency framework.
  • Identification of four content themes that will drive IABC's content development going forward.
  • Reinforcement of the strategic focus of research.
  • Introduction of the process for planned changes to accreditation/certification
  • Revitalization of the Gold Quill Awards program and awards evaluator training and designation that will boost the value of the program and the quality  of evaluation provided to entrants.


A summary of the activity across these three pillars can be found here.

Zora Artis – IABC Victoria Vice President


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IABC Victoria is the world's largest IABC chapter outside North America. Through our active program of communications thought leadership, events, certification and awards, IABC Victoria can offer you professional development, connection to your local and global peers and global recognition that will set you apart from the rest.


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