mobile menu

Member Musing: Ana Asanovic

1. Tell us about what you do?

This is an exciting time for me.

As I am career transitioning from professional translation, proofreading and editing which I have been doing for more than 10 years into the world of PR and Comms, I am now looking forward to completing my Masters in Strategic Communications in June this year.

Also, I’ve been travel blogging for the last 3 years and working on developing content for my awarded blog, now sharing experiences from Australia to a large number of readers from Serbia and the Balkans. Blogging, writing, photography and engaging with locals is something that I love doing so I am preparing an English version of the blog and hoping to launch it soon.

At the moment, I am also working on freelance content writing projects and starting to write my thesis.

Bringing many transferable skills into the PR industry, I can’t wait to sink my teeth into a new role within an agency or an organisation here in Melbourne and I am actively looking for exciting opportunities.

2. When did you join IABC Victoria?

I joined IABC after attending a couple of events and realising how professional and welcoming the entire community is. That was about a year ago and I have been attending events and connecting with great people since. I’dlove to give back to the IABC community by hopefully becoming a student ambassador this year and helping organise more events for students and young graduate members. It would be great to see more students involved and help them land their dreamcomms jobs.

3. Why did you become an IABC Victoria member?

I came alone to Melbourne not knowing a single person here. After going to one of the workshops on how to find workin Australia where a recruiter told us that more than 80% of jobs are not advertised anywhere, I knew that sitting at home and just sending out CVs wouldn’t get me far. As I am naturally extrovert and a people person, networking and talking to people who share similar passions comes naturally. The only problem at the time was that I just had no idea where to start. Then I realised that I need to research and reach out to people and organisations like IABC. I am now a member of this amazing professional community and happy to have found you!

4. What do you think is the biggest challenge facing communication professionals now and into the future? 

At this point I think cutting through the noise and getting your message across is one of the biggest challenges professionals are facing. People seem to have a very short attention span and they are exposed to so many messages, ads and opinions. Also, I am passionate about social issues like refugees, women’s rights and poverty, and I truly admire PR professionals who draw attention to these issues and get people not only to care, but to take action which leads to change.

5. How do you think IABC Victoria can help communication professionals overcome these challenges and stay ahead of the game?

By constantly working on your skillset through workshops, engaging with other professionals and networking. Having another set of eyes looking at the problem you are dealing with helps to see that problem differently and opens new pathways to finding a solution. Offering and receiving help within your tribe is what the tribe is about.

6. What advice would you give to comms/PR students starting uni this year?

There are so many! How much time do I have? I’d have a lot of advice to give on the topic of internships, networking and finding work. After having done four unpaid internships for the last year and half, I realise how beneficial they could be, but also to what extent students are being used and exploited in a way. International students are at a particular risk here. As we come to a new country and without any professional connections, we are strongly encouraged to do internships. On the other hand, there are companies which actually don’t understand what an internship is and hire interns to cover the lack of staff, without giving anything back to the intern.

My advice would be to talk to internship advisors at your Uni. They can help you find great opportunities within companies which collaborate with university departments.

Also, attend student conferences on PR and Comms, like the ones professor Ross Monaghan (also IABC Victoria member) is organising – they’ll help you connect with other students. I met some great people there!

And of course, join the IABC Victoria – not only you’ll meet amazing student and senior members, build your connections and skills, you’ll also tackle one big issue students are facing, and that is loneliness and settling down in a new environment.

Join or renew your IABC membership in March 2018 to get 10% off your annual dues and go into the draw to win a VIP prize package for IABC World Conference in Montreal.

Leave a Reply

Your email address will not be published. Required fields are marked *

About

IABC Victoria is the world's largest IABC chapter outside North America. Through our active program of communications thought leadership, events, certification and awards, IABC Victoria can offer you professional development, connection to your local and global peers and global recognition that will set you apart from the rest.

Twitter
Connect

Follow us on Social media for all the latest local Victorian and international IABC news.

Enquire
  • This field is for validation purposes and should be left unchanged.