In News

Tara Lupus, Graduate Communication Professional

Hi Tara! Tell us what you do?

During COVID-19, my previous role as a Graduate Marketing Coordinator recently ended. Since then, I’ve developed a personal strategy for myself and I’m slowly working through it. I have a passion for writing and blogging so part of the plan is strengthening my professional portfolio and using this COVID time for upskilling. In October, I will be studying the Graduate Certificate in Digital Communication Strategy at RMIT. Life is a journey and I am reshaping my immediate future one day at a time.

When did you join IABC Victoria and why?

I met Ross Monaghan through Deakin University and he encouraged me to sign up quite a while back! I actually signed up a couple of weeks ago and I’ve already attended an online mingle event and Mel Kettle’s “Disconnect to reconnect” webinar. As a communications graduate, I know there’s so much to learn and I’m keen to connect with other communication professionals who are at different stages in their career.

In your opinion, what are the biggest challenges facing communication professionals right now, and in the future?

One of the biggest challenges right now is COVID-19 and particularly individuals who have lost their employment! I believe the events industry would be working extremely hard to adapt and deliver their content online to their audiences (especially large conferences). Even though Artificial Intelligence is already with us, I think it’s just going to evolve and become even more powerful. Communication professionals are always planning ahead, so I believe now is the time to be actively participating in conversations. I’m now starting to think about how AI will be used, why it will be used, the ethical dilemmas and the legal issues that could arise for AI. Most importantly, who will be using it?

How do you think IABC can help communication professionals overcome these challenges and stay ahead of the game?

I think keeping everyone connected and sharing knowledge are key ways to overcome these challenges and stay ahead of the game. As an international organisation, IABC is a fantastic way for members to stay informed, network and learn about the past, current and emerging trends and topics within the communications industry. As a new member, I’m certainly looking forward to being part of a great community where there are like-minded individuals who have a strong interest in this area.

You’re quite new to the profession, what advice would you give to someone who is just starting out also?

Your portfolio doesn’t stop at University and listen to your teachers! During my time at Deakin University, I attended a resume workshop and it was one of the best things I did. Resumes evolve and it’s important to keep the document sharp, fresh and up-to-date. Teachers can become professional connections and they can guide you even after your time at Uni. Also, be yourself during the job interviews – don’t pretend to be someone or something you’re not.