Just a few weeks ago I opened Victorian communicators’ night of nights with a quote from the English novelist William Makepeace Thackeray:
“Next to excellence, comes the appreciation of it.”
More than seventy of IABC Victoria’s community came together to show their appreciation for the outstanding achievement in global communications excellence. We are all very proud of the record number of Gold Quill and Bronze Quill winners who were lauded on the night. Of the nine Gold Quill winners, three have been recognised by IABC with Special Awards – the Best of the Best, and the Business Issues award. These three entries from Cabrini Health, Telstra, and Transurban/VicRoads are considered to be amongst the top 1% – from more than 800 entries globally. A truly phenomenal achievement that shows that Australians are amongst the world best. Go here for a wrap up and pics of the event. You can also read a case study from Transurban’s Ayllie White here.
The entry process is not an easy task, but it is a very worthwhile experience whether you win or not. I entered in two categories. I won in one but not the other. It is a learning process. If you’re considering entering next year or simply looking at what is the best practice approach to communications planning, I’d recommend taking a look at the Midas Touch guide on the Gold Quill 2014 website. Over the next few months we will share with you more best practice Gold Quill case studies and how to guides.
This week the focus will be on the IABC World Conference in Toronto Canada. The conference starts on Sunday 8 June and concludes on Wednesday 11 June. There is a reasonable contingent from Australia and New Zealand attending the conference, so we will be sharing our perspective on the conference via twitter – follow #IABC14 for the tweet stream. I am delighted to be chairing one of the six tracks at the conference that means that I will be very busy with the marketing track speakers on two days – this is likely to be reflected in my tweets. One of those speakers is Martin Waxman who has written a blog article in this edition on the session, ‘Social Media Barometer’, that he will be presenting next week. In addition, I will also be participating in the IABC brand camp workshop and representing our chapter at the AGM.
As many of you would appreciate volunteers who are the heart and soul of the IABC at the chapter and global board levels. We volunteer for a variety of reasons – to give back to the profession, for professional development, to develop leadership skills, to build one’s profile and brand and to develop networks. If you are keen to volunteer and are a member (if you’re not then you can easily join), then we would welcome the opportunity to have a chat with you. At the moment, we are calling on members with experience in events to nominate for a Professional Development/Events portfolio on our Board. If you’re interested or would like to find out more, then please contact Damien Batey or me to discuss. We would also welcome volunteers to help with on a needs and availability basis with other portfolios.
In this edition you will find the content is focused upon digital – I do hope you enjoy reading the digital six-pack.
That’s it from me for now.
Cheers … Z